Hits100 FM took to the airwaves in the first 100 minutes during the New Year of 2008 delivering fireworks of listener satisfaction. It was our pleasure to introduce the latest trend in radio listening as Hits 100 FM was launched at exactly 1:40 AM, one hundred minutes into the New Year. The music format is a mix of current hits, greatest hits of the 80’ and the early 90’s, going from Ballads to Disco, Pop, Dance, R&B and best Pop to Latin and Caribbean Jazz selections.

The station's audience consists of local, US, and European-born residents, average age 35 and up, who were out-and-about during the glorious 80’s and 90’s. The movers and shakers in today’s community listen to Hits100FM. Listeners tuning are excited by the experience of listing to current and greatest hits on a continuous format. Even the tourist visiting Aruba are tuning in to enhance their vacation experience.